In another market leading approach to business & trade partnerships, Madimack has launched DELTA, an internal marketing initiative providing pool businesses across the globe with tailored business support.
DELTA operates as a marketing agency for Madimack's trade customers. The focus is on providing businesses with increased market presence, customer engagement and website traffic and fundamentally increasing sales leads.
Read on to see examples of how Madimack's DELTA initiative has supported pool business and Madimack partners across the globe.
The marketing support offered is based on amplifying lead generation for partners using marketing & communication strategies, such as; customised digital tools, graphic design, in-store activations and training, organic channels and more. Everything is tailored to meet the needs of the individual business and the process is fully actioned by account managers in the DELTA agency.
Digital Marketing
- Google: Targeted campaigns to enhance visibility and generate leads.
- META: Optimise Meta digital strategy to drive high-quality traffic and improve online visibility.
- Emails: Engaging campaigns to enhance customer communication and drive conversions.
- Socials: Visually appealing content for Facebook and Instagram to boost brand awareness.
- Co-branded Pool Heating Evaluation Tool: Assists customers in assessing their pool heating needs on your website.
Physical Collaterals:
- In-store Displays: Eye-catching displays and posters to highlight products and services.
- Poster: Informative posters to promote products and services, enhancing customer knowledge.
Impact
- Increased Visibility: Enhanced online and offline brand presence.
- Improved Engagement: Better interaction through targeted campaigns.
- Growth in Traffic and Leads: More website traffic and valuable leads.
- Enhanced Local Presence: Stronger local market engagement.
Testimonial
“So many benefits. Starting with how easy it was to engage. Business leads are still being generated directly to our sales email, the graphic design support lifted our business collateral and provided a range of literature from letter box drops to email campaigns that we just didn't have the time or skill to prepare ourselves. Sachin knew our business and the pool industry intimately - it was a massive boost for the business - and completely free.” - John, Owner.
Discover how Madimack’s DELTA Program can benefit your business. Explore now!